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Digital Marketing Executive

February 9, 2023

Job Description

We’re looking for a Digital Marketing Executive that familiar with CPM, CPI, CPC, CTR, & CPA

Job Description

  • Developing, executing, and monitoring multiple digital initiatives to increase conversion, revenue, and profitability from paid search campaign on Google & Social Media
  • Set Up and management of digital media campaign for brands across multiple channels & traffic sources
  • Understanding customer value and utilizing strategies to drive quality traffic to the website/ landing website
  • Monitor and analyses caaign data with react to competitor strategies
  • Maximizing return on investment for allocated digital spends through ongoing optimization
  • Ongoing account optimization, including structuring and targeting improvement (Geographical, demographic, dayparting, keyword searches and URL), search query mining, keyword expansions, negative keyword, and improvement of pay per click processes
  • Making informed decision across dimensions of the account based on the current market result
  • Generate weekly and monthly report on the campaign.
  • To ensure ROI of the campaigns launched
  • Partner with sales reps, client servicing team to support client need.
  • Preferable with good skillset with Google Ads with certificated in Google Ads Search & Display

 

Social Media

  • To monitor online marketing mediums such as Facebook, Instagram, Twitter, LinkedIn and TikTok
  • Build and launch Facebook ads
  • Recommend new strategies based on objective campaign
  • Work with designer, editor to produce image, audio & visual materials
  • Cross-departmental collaboration to ensure goal strategy alignment as mention brand identity
  • Create and maintain advertising performance reports
  • Familiar with Facebook Ads Manager, Audience insight, Creator Studio

Requirements

  • Candidate must possess at least a Bachelor’s Degree/ Diploma in Marketing or equivalent
  • Preferably 2-3 years of relevant working experience.
  • Fluency in written and spoken English & BM
  • Able to work under pressure with minimum supervision.
  • Team player with excellent interpersonal and communication skills.

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